The Firing Line Museum of the Welsh Soldier, based in Cardiff Castle, needed both a museum guidebook and a family trail for the museum. The guide needed to provide basic information and assist people as they made their way around the museum. The family trail would help children find their way around the exhibitions whilst at the same time give them educational material such as colouring in and questions that related to the displays.
Budget restrictions meant that producing two publications would not be possible so the museum guide / family trail attempted to answer both needs using copy and format that would appeal to all age groups as well as containing a number of items, such as the colouring in, to encourage participation from the younger audience. Added to this was the need to work towards a new brand / look for the museum who’s publications had become increasingly fragmented with regard to image and creative approach.
The finished publication contains branding elements that will be transferred across all future work as well as illustrations, including character design, all produced by Petersens Design.
Spec: 16pp A5 – self covered – uncoated 190gsm stock – 4 colour process throughout.
Welsh medium version also produced.