Brixworth Osteopathic Clinic needed rebranding to allow for upcoming expansion. The Apollo Health Group brand was created and the Brixworth Osteopathic Clinic to sit alongside it. An ad campaign was created and website.
petersens design – graphic design cardiff | wales | uk
graphic design for print and the web based in cardiff
A new look for Juboraj Cardiff Bay
Juboraj Cardiff Bay needed a new look that placed it within it’s enviable location of Cardiff Bay. Three original digital illustrations were produced of iconic Cardiff Bay buildings, The Wales Millennium Centre, The Pierhead Building and the Big Windsor itself, home of Juboraj Cardiff Bay.
Alun Lewis Centenary
Alun Lewis – a Welsh poet born in Cwmaman, near Aberdare in South Wales, was one of, if not the, preeminent poet of the Second World War. 2015 saw the centenary of his birth and a committee was formed to organise commemorative and celebratory events throughout the year. I was part of the committee and worked on the branding for the centenary which consisted of Alun Lewis’ signature along with an original portrait I drew. All the funding requested was not secured, however a large number of events such as an exhibition attended by the Queen during the Presentation of the Colours parade for the Royal Welsh at the Millennium Stadium in Cardiff, talks and exhibition at Aberdare library and talks and presentations at the Hay Festival, Hay on Wye. I also created a mural at the Lewis School in Pengham where Lewis once taught.
Fluid Research Roll-up banner
Another piece of Fluid Research marketing to promote the new brand – highly versatile and portable roll-up banner system. Fluid Research provides resin mixing solutions. For 40 years Fluid Research Ltd have been a leader in the design and manufacture of precision single component dispensing and multi- component metering, mixing and dispensing equipment for liquid and paste resin systems.
Fluid Research Factory Banner
Fluid Research saw a marketing opportunity within their own new factory. A large gangway high up within the factory was crying out for a banner. After generating PhotoShop visuals a design was produced, printed in two parts and fitted. Fluid Research provides resin mixing solutions. For 40 years Fluid Research Ltd have been a leader in the design and manufacture of precision single component dispensing and multi- component metering, mixing and dispensing equipment for liquid and paste resin systems.
Fluid Research Branding
Fluid Research is the new name for a company called Liquid Control. The new name coming about after the company was purchased by US company Ellsworth Adhesives. Fluid Research provides resin mixing solutions. For 40 years Fluid Research Ltd have been a leader in the design and manufacture of precision single component dispensing and multi- component metering, mixing and dispensing equipment for liquid and paste resin systems.
Museum Guide and Family Trail
The Firing Line Museum of the Welsh Soldier, based in Cardiff Castle, needed both a museum guidebook and a family trail for the museum. The guide needed to provide basic information and assist people as they made their way around the museum. The family trail would help children find their way around the exhibitions whilst at the same time give them educational material such as colouring in and questions that related to the displays.
Budget restrictions meant that producing two publications would not be possible so the museum guide / family trail attempted to answer both needs using copy and format that would appeal to all age groups as well as containing a number of items, such as the colouring in, to encourage participation from the younger audience. Added to this was the need to work towards a new brand / look for the museum who’s publications had become increasingly fragmented with regard to image and creative approach.
The finished publication contains branding elements that will be transferred across all future work as well as illustrations, including character design, all produced by Petersens Design.
Spec: 16pp A5 – self covered – uncoated 190gsm stock – 4 colour process throughout.
Welsh medium version also produced.
Halifax Industrial Website
A branding and website design for Halifax Industrial – parent company for John Burn and Robnor Resins.
Gorwel – Welsh Foundation for Innovation in Public Affairs
Gorwel – a Welsh word that translates as Horizon. Gorwel is The Welsh Foundation for Innovation in Public Affairs. A new independent non-party political think tank for Wales. They wanted a brand identity that was contemporary but had a connection to the origins of Wales and Welsh culture. The semi circle graphic represents the horizon and the globe and the interconnecting, almost concentric circles, emphasise these same symbolism. The sun like shape highlights the concept of idea and thought whilst at the same time the linking circles are a reference to culturally relevant patterns.
JEKS Associates – Branding
JEKS Associates – A newly established Project Management company approached us for a simple but effective brand identity. A logo design that used the name of the company was what they were after. They were more than happy with the arrow icon that emerged form the letters of their company name. It tied in nicely with the aims and ambitions they have for the company.
